This thread was created by splitting out the X1 discussion, as well as I could, from the original rumour thread
On 9/09/09 Leica announced the X1. From the Leica X1 product page
Unsurpassed performance in a compact package
There's one thing that all Leica cameras share: each is born of the desire to develop cameras that deliver the best picture quality in the world.
The Leica X1 is the direct beneficiary of 100-plus years of German engineering experience and it delivers the best picture quality in its class - in the proud Leica tradition. This elegant camera features a professional CMOS image sensor that's as large as those in high-quality SLRs. Combined with an outstanding Leica lens it captures images of unmatched brilliance. Any way you look at it, the Leica X1 is a winner: It's conveniently compact, its controls are intuitive, and it offers a full range of sophisticated automatic functions. A real Leica "Made in Germany".
The LEICA ELMARIT 24 mm f/2.8 ASPH.
Countless iconic images in the history of photography were shot with a fixed focal length of 35 mm. This focal length is considered to be a classic for reportage photography, and has lost none of its timeless charisma today. The Leica Elmarit 24 mm f/2.8 ASPH. is a true Leica lens with terrific optical performance. When seen in terms of 35-mm film format, it has precisely this legendary focal length of 35 mm.
Does anyone else share my worry that if you take away the iconic brand name and, as I understand it, matchless after sales support you....
No, on second thoughts I won't say it.
Fixed broken image link