Surely some of you must have seen the "Digital Stills and Motion Camera" system by RED, announced earlier today.
They are essentially modular systems that seems to allow a plethora of different configurations, like a medium format camera. Their previous attempt to make a digital video camera took Hollywood by a storm. With their newly developed sensors and body parts, they claim to offer very serious photographic tools as well.
Without further ado, here is the announcement;
All the tech news sites and blogs are ablaze with excitement and I'm encountering very hasty and uninformed comments about what such a camera might mean for Nikon/Canon etc.
I am curious to know what you guys think about it.
They are obviously just renders at this point but RED has delivered on their promises in the past and they are a very focused and ambitious bunch.
For those of you who don't know who these guys are, here's an excellent article about the company and its founder on Wired; http://www.wired.com/entertainment/hollywood/magazine/16-09/ff_redcamera?currentPage=all
All the best from Amsterdam.