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 Post subject: College project problem
PostPosted: Mon Dec 12, 2011 11:39 am 
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hey, I have a really really strange college project coming up about advertising mock up icecream company called "Indulgence" but without actually advertising the product related stuff... No icecream related stuff is allowed in it.

It doesnt really make sense, I dont really know how to connect another image that isnt about icecream to it :S

Anyone here have a clue?

well the slogan has to be "Enjoy"

Im puzzled.

Thanks

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 Post subject:
PostPosted: Mon Dec 12, 2011 11:53 am 
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Think about other lifestyle advertising where you remember the advert but not what it is for.

Meerkats, selling insurance?
An actress shedding clothes walking through a mansion, selling perfume?
Calling a fruit drink Innocent as there are no additives in it?

So you have to go with a subject or shot that conveys the emotion "Indulgence" in this case.

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 Post subject:
PostPosted: Mon Dec 12, 2011 2:41 pm 
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How about this,

A scene with a bathroom and a spoon.

Focus on the spoon in the foreground, and a person in the background (pleasantly out of focus) barfing into the toilet.

Story, being that the person has indulged way too much ice cream and has become "industrial-country full", having dragged him/herself into the bathroom dropping the spoon on the way.

"An ice cream so good you will barf and eat even more, Enjoy!"

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 Post subject:
PostPosted: Mon Dec 12, 2011 6:06 pm 
How about a girl (or guy) seated on a sofa with a big smile on his/her face. He/she is surrounded by noisy kids playing havoc but nothing fazes the subject. Pull back to an empty bowl with spoon on a table. Would work better on video but you could improvise something for a photoshoot.


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 Post subject:
PostPosted: Mon Dec 12, 2011 6:59 pm 
Thinking and typing at the same time so excuse randomness

Whats indulgent and could be associated with icecream

Chocolate, cream, strawberries, ice cubes, velvet, vanilla, excess, raspberry, coffee, beautiful voluptuous women, jewels, gold

I think I'd try getting hold of a piece of rich blue velvet to form a base and a backdrop then making dense piles of ice, strawberries/raspberries, ice, coffee beans, vanilla pods, cinnamon sticks to take a still life of it. Soft focus, rich saturated colours, excess of riches with a of cold/ice/snow

or how about an image of a woman biting a chocolate dipped strawberry while wearing luxurious winter scarf and hat, maybe even cropped from top of scarf/chin to nose. key would be to have everything very luxurious i.e. indulgent.


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 Post subject:
PostPosted: Tue Dec 13, 2011 4:13 pm 
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All those replies r good ideas :P

@Lorride, thats a pretty humorous idea :P

Thanks

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