Bob - Well, must admit, at first glance I thought this was a 'Windows joke' a bit like the recent 'Pentax accessory' one....
Seems not - so just what is Redmond up to? They used to logo, "Where are you going today?" - but with such a "Desktop" I doubt they'd risk asking that again.
I was all Microsoft systems from 1983 on - a 'Genuine IBM' Twin-Slotter, no HDD, and no TSRs, of course. I didn't have a copy of Widows-1.0 - but certainly had Win-2.0/286, then 3.0/3.1/3.11, and the versions of Win-95, OSR2, and 98-Std/98SE.
From Win-3.1 to Win-NT5.1 (XP) - first couple of years of "NT on PCs", I was a triple certificated tech, plus updates of A+ and Cisco at various times.
So my Windows background is reasonably solid. Windows began 'not to be fun' at the start of XP, and went downhill from there - through the disastrous years of "repeat and redo" of Longhorn until that became - along with more DRM-ing and a more massive "floommmp-desktop" than poor old XP could have dreamt of - sellable enough, they thought - to present as "Vista"....
Meanwhile - while XP was phasing-in for the first couple of years (I was still working at that time) - I was with the help of some folk at work finding my way into Linux - Fedora (Red-Hat), Mandrake, Mandriva, so on, and watching friends around me "adjust to the new Windows".
After several years they gradually adjusted to XP - but as of October 2011 not ONE of 8 family households I know quite well has a Vista PC - 2 have Vista laptops that came with Vista on them. But the PCs are all XP-Pro-SP3.
Vista was not apparently too good, with the DRM-ing and huge overheads and needing buckets of RAM to run usably. I've not seen a Windows-7 PC in home use - just on display in shops - so it might not be too popular, either.
Where Redmond is going with this "unusual" Windows-8...., is a puzzle. Perhaps Microsoft now has so many other investments and interests that their "Windows Department" has become a haven for "the Trendies", or such...
- That writer's reference to "apps" might seem strange to Windows users - but not to Linux (or Unix) users. In Linux where (not usual at PC level these days) it was common to "link" several single-purpose programs together - so the output of one was piped into the next and next to create a sequential multiple processing unit - the joined/piped units were the single-programs - and the entire structured sequence was the "application".
Nowadays at PC Desktop level Linux seldom does that (you still can from CLI if interested) - because the multi-function devices are all GUI (Graphical User Interface) - and the "programs", say Writer, Calc, Impress, Draw, etc - are all "joined together" in one GUI application, OpenOffice - as are the program functions for Gimp and many other things.
As far as I know, while you could lineal-sequence scripts and programs in DOS - at least from Win-3x devices were only unitary - Word, Excel, Access - and from Win-95 on, were "joined" into MS-Office. So the "programs" joined into an "unsplitable" unit - Office - that then continued the tradition of being called a "program".
While I can't work out where MS "is going today" with Windows-8 - I wish them and Win-8's Users well... I learnt a lot in my 'Microsoft Years'....