Jerry Flint is a long time observer of the auto industry. In this article
http://www.forbes.com/business/forbes/2 ... 4/054.html
he makes the point that one manufacturer cannot sell multiple brands under one roof.
This is precisely the problem Olympus, as well as Sony and Pentax, along with 4/3 brothers Panasonic, Leica, and Sigma have. I am amazed frankly that Olympus EVER sells a camera at (name of national outlet intentionally witheld) outlet. The sales folk are all slanted to Nikon or Canon, period. When I ask about Olympus, they stare as though I were looking for the flying saucer out back. Do I have old Olympus lenses, what on earth is my motivation they ask?
Olympus, as one of the photograhers says in an endorsement, has been working in the background. Now they have the quality and the innovation like live view, dust reduction, in camera anit shake... But they are not going to break out of the pack going one on one in a store where the sales staff is stacked against them. I suspect they need a more innovative strategy. How about
You Tube videos of folks happy with their Olympus cameras
The Nikon initiative of distributing 200 cameras in one town was innovative, is that so hard to replicate?
How abut doing that on a big college campus, goodness knows that would be a source of future customers and everyone has computer access.
Sites like cameralabs and other individuals are springing up telling the honest facts about the products, now how does Olympus take advantage of that-links on their websites, that may violate independence or a hundred other things lawyers could object to, but ....
Any more ideas out there?[/i]