Jinay - It's starting to be a bit "funny" - with the HS10 now on sale here in Sydney - just 10-weeks after the announcement, and still no Reviews, particularly ones that show IQ over about 10x into that 30x Zoom range... Even Fuji doesn't seem to show any samples past the lower end.
However, before the shop-release here, I thought I'd be comparing the HS10 at AUD$800.00+ with the Pentax KX and kit Pentax 18-55mm and 50-200mm lenses at $849.00. (We don't get the US kit with Pentax 18-55mm and 55-300mm for very little more.)
But now, with the shop price in Sydney just on AUD$300.00 less than that KX kit - that creates a different type of "choice". It puts the HS10 below the prices of the other 'better' long-zoom Bridge cameras - and way below any Entry-level DSLR kits here.
From talking by phone to the shop (where I bought my Canon SX10) - they say I could get an HS10 for about AUD$500.00 - if I buy some cards, batteries, so on, at the same time.
Of course - I'm comparing with the SX10 - that is, what does the HS10 do that the SX10 doesn't...? It does do both Std and Full HD Video, which the SX10 doesn't. And does have the Manual Zoom - which they say works well with the Video. It has the 7 full-frame shots at 10fps speed - the SX10 does 1.4fps. It has "sweep panorama" in the camera - the SX10 has "join them later" panorama.
The SX10 has excellent IQ for a P&S - and while it softens a bit out at 20x, use a tripod and it can be pretty good. (The camera is still better than I am at this stage, so I'm not getting "the best" from it... Certainly not as good as some results I've seen posted.)
So for JPEGs I do have a pretty good P&S anyway. But the SX10 doesn't do RAW (well, it can if hacked...) - while the HS10 does. From User images of the HS10 using RAW and JPEG, it seems that the RAWs PP'd with the supplied software (I'd be using DigiKam, Photoshop 7, etc, in Linux) - do look a lot better than its JPEGs. So I'd at least be learning a bit about RAW with it, before getting a DSLR later.
So - even if the HS10 isn't too good with the JPEGs at long zoom (and one might be able to do better with its RAWs, even so) - does it "do enough" things that the SX10 doesn't do - to be worth the "new low price" of AUD$500.00 or so? (That's around US$450.00.)
As I'm just doing Hobby-level - and we don't print-out, so the Images are just shared-around or converted to Slide-Shows (using Imagination in Linux - add music or voiceovers - then outputs in MPEG2 to create TV-Player DVDs) - images that are "sharp with good colour", if nothing like DSLR level, are quite adequate.
The HS10 does seem to do enough things that the SX10 doesn't - particularly the 2 levels of HD Video with Manual Zoom, native RAW and RAW+JPEG, and the 7/10fps, so on, that it would be worth $500.00 or so - as a device complementing the SX10's abilities.
That the HS10 uses the same SD/SDHC cards and Eneloop AAs the SX10 and old S2000HD (now left in carry-bag as a P&S device) - is also quite convenient.
Unless the Reviews - when they appear - really "bucket" the HS10 - it seems to be buyable, to complement what I already have with the SX10.
Then I can start saving again for whatever replaces the Pentax KX (will it be the K-5?) - later this year...
PS:- The SX10 has an inbuilt Teleconverter - and the 1.4x level does "recognisable" images at a "virtual" 28x. Use a tripod, on a fine day - and reduce them to 1024 x 768 or under - and they're "usable" if you can't get the shots any other way. Maybe at a similar 30x, the HS10 direct optical images aren't much better... Or, it'd be quite hilarious if the SX10 using TC-1.4x at virtual 28x - was as good or better....