Was watching a marketing presentation which had a theme of basically bucking the trend in order to make gains. It profiled the Wii, Ipod, Iphone and Google calendar (and a couple of others).
One of the interesting bits to me was that all these products/services made a name for themselves from basically being the antithesis of the established brands. One chart showed several indicators such as price, target audience, complexity, technology, etc. of the Wii compared to the PS3 and XBOX and it was interesting in that, wherever the competition was, the Wii was in the opposite space. Where the Xbox and PS3 was expensive, the Wii was cheap, when the competition was technologically advanced, the Wii was relatively simple, where the competition focused on specs, the Wii focused on fun and when the competition targeted the hard core users, the Wii targeted casual users.
Not saying this is what Sony is up to, but its interesting that there are many ways to approach marketing and maybe Sony knows what its doing, and maybe not
. But, the takeaway from what I got is that you might not even be the target market for Sony in the scheme of things. Any company that releases 12 basic consumer cameras in ONE DAY is clearly focused on casual users no matter what, and while power users (most of us here) might be frustrated with this strategy, the majority (casual users) will have different needs overall.
Clearly, there are many arguments against that approach, but if Sony thinks it will make greater long term gains by having 20 low end DSLR bodies, then that's what they will focus on. We should all be happy that all signs suggest that the A230/A330/A380 didn't turn out how Sony expected, so maybe they'll see that this market is a different beast and needs a concerted and focused effort to make any impact.